How We Are

HarLuc is not just a brand name. It’s a name with soul, born from love and family legacy. “Har” comes from Harutyun, and “Luc” from Lucic — my parents, who taught me the values that guide every step of this business: effort, integrity, and commitment.

Over 16 years ago, I took my first steps in the world of import from Argentina. Over time, that small initiative grew into a true vocation.

What started as a personal dream became a solid project, grounded in family roots, long-term vision, and deep respect for every client and every product we carry from one continent to another.

HarLuc is the story of a journey built on effort, vision, and values.
And it’s also the foundation for everything that’s still to come.

HarLuc: We import more than products. We import trust.